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    Rule 2 · Lesson 8

    Bitcoin reprices everything

    When the unit of account stops inflating, patience starts paying for itself.

    Society has grown accustomed to the idea that prices rise over time. Food, energy, housing, retirement — all of it costs more than it used to. But there's a paradox in that assumption. Technological progress and improved production methods mean we are becoming more efficient at making things, not less. If anything, goods and services should be getting more affordable over time, and in many ways they are. The problem is that dollars are becoming more abundant even faster than goods are, through inflation.

    Bitcoin inverts this dynamic, because its total supply is fixed. As goods and services become increasingly abundant through improved production, they become cheaper relative to a supply of bitcoin that never grows. In other words, what costs more and more in dollar terms should, over time, cost less and less in bitcoin terms.

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    Pricing things in bitcoin

    Abundance and scarcity are relative to the money supply.

    Starting year
    7 years of history
    Longer term
    Shorter term
    2013
    2014
    2015
    2016
    2017
    2018
    2019
    2020
    2021
    2022
    2023
    2024
    2025
    A pound of white breadpan bread, pre-packaged
    Priced in dollarsPriced in bitcoin
    % change since 2019
    Priced in bitcoin
    -92.0%
    since 2019 (cheaper)
    2019
    0.00031800
    Apr 2026
    0.00002548
    Priced in Dollars
    +39.2%
    since 2019 (more expensive)
    2019
    $1.30
    Apr 2026
    $1.81
    Source: US Bureau of Labor Statistics (FRED: APU0000702111). Bitcoin price from CoinMetrics / documented weekly closes. Quarterly data — end-of-quarter close for price series, quarterly average for retail prices.

    On multi-year timeframes, the available evidence supports this theory. Food, energy, cars, and houses all cost less bitcoin than they used to. For anyone saving toward long-term goals, that's a meaningful advantage — bitcoin works with you rather than against you.

    When a currency steadily loses purchasing power, spending sooner becomes the rational choice, since waiting only means getting less for the same amount. Saving starts to look imprudent, consumerism appears smart, and taking on debt can even seem reasonable under the logic that it will be cheaper to repay later. Bitcoin reverses that calculus entirely. When purchasing power grows over time, patience is rewarded. Saving becomes the obviously wise move, and unnecessary spending becomes something to reconsider.

    If saving in bitcoin becomes widespread, especially among groups that wouldn't otherwise have significant exposure to other financial assets, the downstream effects would be significant. More emergency funds, more retirement savings, and a shift in consumer demand toward quality over quantity.

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