Coinbase vs. Unchained: The largest US exchange vs. a bitcoin-only custody company.
About Coinbase
Coinbase Global, Inc. is a publicly traded US cryptocurrency exchange founded in 2012. It serves over 100 million verified users across 100+ countries and supports 250+ cryptocurrencies. Coinbase Institutional, the company's custody arm, holds approximately 80% of US spot bitcoin and ether ETF assets as of April 2026, equivalent to roughly $350 billion in custody. Coinbase remains custodial across its retail products; client funds are pooled assets held by Coinbase Trust Company.
Who each is for
Coinbase is for
Clients who want a wide range of cryptocurrencies, immediate liquidity, and the convenience of a single account for trading and storage without managing their own keys.
Unchained is for
Bitcoin-only holders who want sovereign key control over a meaningful position rather than custodial exposure to the largest US exchange.
Common questions
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About this guide
These comparisons are maintained by Unchained. We have tried to represent every service accurately and fairly, and where another service does something well that Unchained does not, we say so. Unchained appears as the reference point throughout because every page is built around a single question: how does this service differ from Unchained? That framing is why Unchained is more prominently featured, not because we consider it the default right answer for every reader.